Privacy Policy

Effective Date: 1-November-2025

1. Introduction

Yellow Marigold (“we”, “us”, “our”) is a brand name used by Butterfry Hospitality LLP, incorporated pursuant to Section 12(1) of the Limited Liability Partnership Act 2008, having its registered office at Flat No. 34, Curzon Road, Doon International School, Dehradun, Uttarakhand – 248001.
We are committed to protecting your personal information and ensuring you enjoy a safe and positive experience when using our website (www.yellowmarigold.in, the “Site”) and when interacting with our services.
This Privacy Policy explains how we collect, store, use, disclose and protect your personal data, and your rights in respect of that data.
Please read this Policy before using the Site or submitting any personal information. Your use of the Site signifies your acceptance of this Policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide when you: create an account, place an order, subscribe to our newsletter, participate in surveys/promotions, contact customer service, or otherwise interact with us. This may include:

  • Name, billing and shipping address, e-mail address, phone/mobile number
  • Payment method data (card / net-banking / UPI) and transaction history
  • Order history and product preferences
  • Communication preferences and marketing opt-ins or opt-outs
  • Account login information
  • Any other information you choose to provide.

2.2 Usage, Technical & Device Information

When you visit or interact with the Site, we collect certain technical and usage information automatically, including:

  • IP address, browser type and version, operating system, device type
  • Referral URLs, pages visited, time spent, click-through paths
  • Cookies, web-beacons, pixels and other tracking technologies
  • Log files and other similar data.

2.3 Other Sources

We may also collect information from third-party services (e.g., social media login, analytics providers) or from publicly available sources, as permitted by law, to complement and enhance our records.

3. How We Use Your Information

We use your personal data for the following purposes:

  • To process and fulfil your orders, including shipping, delivery, payments, refunds and exchanges.
  • To register your account, manage your profile and maintain our records.
  • To provide customer support, respond to queries and handle complaints.
  • To send you transactional communications (order confirmations, updates) and, where you have given consent, marketing messages about our products, offers, events and promotions.
  • To personalise and improve your experience with the Site (for example, recommending products, remembering preferences).
  • To monitor, secure and improve the Site and our operations (fraud detection, system integrity, analytics, performance).
  • To comply with legal obligations, enforce our terms, protect our rights, investigate misuse, detect and prevent fraud or security incidents.
  • To engage in business transitions (e.g., reorganisation, mergers, acquisitions) where your data may be transferred as part of a business asset.

4. Legal Basis for Processing (Where Applicable)

Where required by applicable law (e.g., the Indian Information Technology Act or applicable data protection rules), we process your personal data based on one or more of the following legal bases:

  • Performance of a contract: to fulfil your order, provide you access to services or products.
  • Legitimate interests: for example business operations, site security, fraud prevention, improving our offerings (provided your rights are not overridden).
  • Your consent: where you have expressly agreed (for example to receive marketing communications).
  • Compliance with legal obligations: where we are required to process or retain data under law or regulation.

5. Sharing, Disclosure & Transfer of Information

5.1 Service Providers

We share your personal data with third-party service providers who help us operate our business, such as: payment processors, logistics/courier companies, IT and hosting providers, analytics and advertising partners, marketing service providers, customer support platforms. These third parties are authorised to use your personal data only as needed to provide their services to us and must keep your data secure.

5.2 Legal and Safety Purposes

We may disclose your personal information where required by law, regulation, legal process, litigation, governmental request or to protect our rights, property or safety, or the rights, property or safety of others.

5.3 Business Transfers

In the event of a merger, acquisition, sale of assets or other business transfer, your personal data may be transferred to another entity as part of that transaction. If this occurs, we will notify you via the Site or by email.

5.4 International Transfers

If your personal data is transferred or accessed outside India, we will ensure appropriate safeguards are in place—such as contractual terms with recipients or compliance with applicable data protection obligations.

5.5 We Do Not Sell Your Personal Data

We do not sell your personal data for marketing or other purposes to unaffiliated third parties.

6. Cookies & Tracking Technologies

Our Site uses cookies, pixels and other tracking technologies to collect and analyse usage data, improve our Site performance, personalise your experience and support our marketing efforts. You can choose to disable or block cookies via your browser settings, but this may limit certain functionality of the Site.

7. Data Retention & Deletion

We retain your personal data only for as long as necessary to fulfil the purposes outlined above (order processing, customer service, legal compliance, dispute resolution) and as required by applicable law. When data is no longer required, we securely delete or anonymise it.

8. Your Rights & Choices

You have certain rights regarding your personal data, including (where applicable):

  • The right to access the personal data we hold about you.
  • The right to request correction or update of inaccurate or incomplete personal data.
  • The right to request deletion or anonymisation of your personal data (subject to legal or contractual requirements).
  • The right to object to or restrict our processing of your personal data for certain purposes (e.g., direct marketing).
  • The right to withdraw your consent, if we rely on consent, for example marketing communications.
  • The right to lodge a complaint with the applicable data protection authority.

To exercise these rights or for any questions about how we handle your data, contact us using the details in Section 11.

9. Children’s Privacy

Our Site and services are not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child under 18 has provided us with personal information, please contact us and we will delete the data.

10. Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, misuse, alteration, disclosure or destruction. However, no method of transmission over the internet or method of electronic storage is 100 % secure, and we cannot guarantee absolute security.

11. Contact Information

If you have any questions about this Privacy Policy, wish to access or correct your personal data, or want to withdraw your consent, please contact us at:


Butterfry Hospitality LLP
Registered Office: Flat No. 34, Curzon Road, Doon International School, Dehradun, Uttarakhand – 248001

Office Address: 5/3 Cross Road, Dehradun, Uttarakhand – 248001

Email: hello@yellowmarigold.in
Phone: +91 90846 60243

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date”. Your continued use of the Site constitutes acceptance of the then-current version of this Policy. Please review it periodically.